Release Date: Oct 27, 2017
Record label: BMG
Genre(s): Rap, Southern Rap, Hardcore Rap
Back in the early 2010s, Big K.R.I.T. was on a short list of MCs to bear the flag for rap's Millennial generation. Alongside him were Kendrick Lamar, J. Cole, and, of course, Drake. While the King Remembered In Time has consistently put out strong music (including the classic Returnof4eva), he hasn ….
Acclaimed Mississippi MC and producer Big K.R.I.T. has called his new LP 4eva Is a Mighty Long Time, and it's appropriate; this is a huge, 22-track double album. Yet unlike most double LPs, 4eva hardly ever drags and isn't rife with filler. That can be chalked up, in part, to the compelling conceptual bent here: the first half of the LP is the "Big K.R.I.T." side, filled with the aggression and bluster that his stage persona requires to entertain fans; the second shares his given name, Justin Scott, and is more nuanced and introspective ….
In July of 2010, Big K.R.I.T. made an unannounced appearance at the Highline Ballroom in Manhattan, opening for rapper du jour Jay Electronica, fresh off the heels of "Exhibit C." The crowd--anxious to see the reclusive Jay Electronica in a rare performance--was clearly not there for K.R.I.T., and when he broke into his hit "Country Shit," he was roundly booed. The scene was reminiscent of the 1995 Source Awards, when a provincial New York crowd met the announcement of OutKast's victory for Best New Rap Group with jeers.
Following a successful run on Def Jam resulting in two albums that topped Billboard's Rap and R&B album charts, Mississippi rapper Big K.R.I.T. struck out on his own with his third proper full-length, which appeared on his own Multi Alumni label. The double album is by far his most personal work -- not for nothing does he title the first song "Big K.R.I.T." and another one "Justin Scott," his real name.
Forever is a mighty long time. In fact it seems like forever since Meridian, Mississippi native Big K.R.I.T. broke out with his "K.R.I.T. Wuz Here" mixtape in 2010, it feels like forever since his first album with Def Jam, "Live From the Underground" was released in 2012 and it even feels like forever since his "It's Better This Way" mixtape dropped in 2015.