Release Date: Mar 10, 2017
Record label: Droog
For Your Old Droog, March 10 is the day it all stops: No more dismissals as a Nas clone, or a cryogenically frozen '90s traditionalist charged with the Sisyphean task of "bringing New York back" 20 years after its boom bap-led golden era reached its expiration date. If his 14-track LP, PACKS, imparts any lasting impression, it's that the Brooklyn-bred wordsmith is his own man. Make no mistake, Droog's timbre and endless arsenal of punchlines ooze Bucktown, but he clearly operates on a frequency governed by the surreal and sometimes otherworldly, one listeners will hear immediately on the LP's opening cut, "G.
When Your Old Droog dropped Looseys -- a collection of unreleased songs and remixes -- via Bandcamp earlier this month, the limited-edition vinyl pressing sold out in under five minutes. The speed with which it was snapped up underlines how much the Coney Island rapper's status has grown since he first emerged in 2014. Back then, as his early material was slowly seeping out, Droog's identity remained cloaked in mystery.
In June of 2014, a rapper by the name of Your Old Droog uploaded an eponymous 10-track EP to Soundcloud. Intentionally mysterious, with no photos, videos, or any identifying information, it quickly generated buzz in the rap nerd blogosphere. When he "came out," he did it in a profile in The New Yorker, and when he sold out the Studio at Webster Hall for his first-ever show, it got written up in The New York Times.