Release Date: Jul 13, 2018
Record label: Atlantic
Let's just acknowledge it off the bat: the world was never going to need a 90 minute Wiz Khalifa album. This isn't so much meant as a damning condemnation, but amidst the rapidly growing 'Let's get those streaming dollars' cash-ins, we've largely seen artists uniquely disposed (somewhat) pull them off. Drake is Drake. Migos were at the peak of their Culture -al goodwill, sailing down smoothly with its overblown sequel.
There was a time when a loosely buttoned, snapback-wearing Wiz Khalifa was making undeniably fascinating rap music. Eight years ago, when Wiz released Kush & Orange Juice, he did more than just stroll into the studio late at night, ask for a beat with some cowbell, and recap his day with a few weed puns thrown in. The appeal was the creamy flow, the ear for the smoked-out production that perfectly backed his exotic imagery, and a legitimate charisma that made him feel like an approachable star.