Release Date: Oct 5, 2010
Record label: Warner Bros.
Watch Waka Flocka Flame – Fuck Dis Industry – (World Premiere) video.
Flockaveli is for people who find M.O.P. too polite, Silkk the Shocker too relaxed, and Blaq Poet too introspective. Waka Flocka Flame is an unrepentant street-rap hardhead-- as much a descendant of New York aggro-thugs like DMX or Screwball as early 2000s southern club rappers. Producer Lex Luger provides most of Flockaveli's thunderous accompaniment, while a parade of no-name/street-fame character-rappers (plus, inexplicably, Wale) give the album the chaotic tone of a street brawl.
A member of Gucci Mane’s So Icey camp, Waka Flocka Flame takes Plies’ slow goon drawl, mixes it with the wackiness of his posse boss Gucci, and then adds plenty of guttural utterances (“Waaaaaakaa!,” “Flocka!,” but mostly “Blow!”) for a love-him-or-hate-him style. Fall into the latter camp and his debut album, Flockaveli, is a one-note cash-in that has no business referencing 2Pac with its title. Fall into the former and it’s a satisfying nonstop assault of so-dumb-it’s-fun hip-hop with numerous guest stars to keep things fresh plus those deep Lex Luger beats that threaten to blow the trunk off.
As much as I would like to give Flockaveli the usual and dig its guts out, put the pieces back together and explain what makes Waka Flocka Flame so endearing as an artist, I’m not sure I can find the words to do so. After all, the Flocka experience is so visceral and humanistic that to try and distill its purpose feels too scientific, too heartless. This ugliness deserves more appropriate handling.
Rising rapper’s cold charisma is channelled through 17 club-friendly tracks. Louis Pattison 2011 Juaquin ‘Waka’ Malphurs was born in Jamaica, Queens, the New York district that’s spawned rappers from 50 Cent and Lloyd Banks to A Tribe Called Quest – but it’s as a resident of Atlanta, Georgia, the cradle of Dirty South rap, that he’s hit the big time. The son of hip hop impresario Debra Antney, sometime manager of Gucci Mane and Nicki Minaj, Waka appeared alongside Gucci in 1017 Brick Squad and first cracked the charts in 2009 with O Let's Do It, a bullish cut of crude horns and ticking beats that cast its maker as gun-brandishing drug dealer crushing rival gangs in crime-racked Clayton County.