Release Date: Feb 21, 2006
Record label: Uncivilized World / Pias
You may have heard Vitalic's LA Rock 01 some years ago: a grinding, lurching behemoth of a track, it has appeared on mix CDs compiled by everyone from 2ManyDJs to Princess Superstar. It slotted neatly into the electroclash boom of the early 2000s and ensured that the 28-year-old French artist (real name Pascal Arbez) was in huge demand on the club scene. As a result, this debut album took three years to make and could almost be his greatest-hits collection.
Vitalic has a certain playful mystique that goes beyond Pascal Arbez's invented back story of being a Ukrainian trubcka player and occasional gigolo from a family of sea otter fur traders. In fact, his inability to take anything too seriously, least of all the music he makes, may be the key to Vitalic's appeal. In an interview around the time that his full-length debut, OK Cowboy, was released, Arbez stated that he didn't listen to techno albums "because they are boring," something that can't be said of this witty, stylistically omnivorous album.