Remember the New Acoustic Movement? The short-lived, ill-advised attempt to drag a bunch of vaguely-similar-sounding, acoustic guitar-toting bands into the limelight? This hastily-devised scene, concocted by the British music press in order to fill the gap left by Britpop at the dawn of the last decade, died a premature death as the new rock revolution took hold, and ‘cooler’ artists like the Strokes and the White Stripes effortlessly reinvigorated the then-ailing guitar rock scene. But ten years on, despite much of NAM (as it became known… Urgh) completely obliterated (save for Coldplay and Elbow, who have gone on to far greater things) by the onslaught of more angular, more exciting—some would say less whimsical—music, a number of the scene’s adopted artists still lurk in the lower reaches of British guitar music. Look carefully and you’ll see Travis or Starsailor, quietly minding their own business, making albums few people are likely to buy.
Full Review >>