Release Date: Apr 1, 2003
Record label: V2
Genre(s): Indie, Rock
· More pop CD reviews Recently, there has been much talk of the New Rock Revolution. The music press claims that a host of young guitar bands, invariably called things like the Thrills or the Kills, are poised to burst from the margins, capture the national consciousness and rid the charts of manufactured pop, novelty dance and corporate rock. Even broadsheets have proclaimed that musical regime change is afoot.
When this whole international-rock-star thing dries up for them a few years from now, Jack and Meg White could have one heck of a career in marketing. Rarely has a rock band made more effective use of attention-getting ploys. They’re half talented, literally (though, to be fair, drummer Meg has finally blossomed into near adequacy after a few years on the road), but the Detroit duo has used its canny knack for salesmanship to build a reputation as one of this moment’s most important groups.