Release Date: Mar 10, 2014
Record label: Jump the Cut
Genre(s): Pop/Rock, Alternative/Indie Rock
Birmingham band The Twang have been fighting a losing battle for years now. Once hyped as the next big thing, they were quickly thrown on the indie scrapheap after the release of their debut Love It When I Feel Like This in 2007. As they have come to realise with subsequent releases, it is almost impossible for a band to come back into favour once they have been dismissed.
In 1998, filmmaker Gus Van Sant’s near shot-for-shot remake of Alfred Hitchcock’s ‘Psycho’ was panned for being wholly unnecessary. The world didn’t need a remake of ‘Psycho’. Likewise, the world has somehow managed to keep spinning on its axis without The Twang since 2012’s ’10:20’. Why, then, do we now have ‘NEONTWANG’, trundling about aimlessly like a doddery tortoise who can’t remember if it even wants another bit of lettuce but is ambling on regardless? The spritely chugging of ‘City Lights’ recalls an uninspired Supergrass, while the bluster-heavy ‘Happy Families’ bravely tackles the desperate ills of prostitution with the thought-provoking observation: “She’s on the game/Such a shame”.