Release Date: Sep 24, 2013
Record label: Odd Future Records
Genre(s): Rap, R&B, Pop/Rock, Neo-Soul, Alternative Rap, Left-Field Hip-Hop
The Internet are 21-year-old singer/producer Syd tha Kyd and 25-year-old producer/illustrator Matt Martians, both of L.A.'s Odd Future collective. Together the subgroup, in their sophomore album, serve up what they call "psychedelic soul," which translates as sultry, sweet grooves and jazzy, soulful funk. Compared to Purple Naked Ladies, their ambitious debut, Feel Good demonstrates growth, maturity and patience.
Sometimes, a simply titled album delivers more oomph and savvy compared to more elaborately, creatively titled colleagues. Sometimes such albums appear to lack flash and pizzazz when judged merely by title, but disproves that prejudgement upon listening. Feel Good is a perfect example of a ‘gem’ that is simply titled, yet conducts more electricity than expected.
"They don't know the struggles that she was raised with... so shut the fuck up," Syd tha Kyd sang last year on "She DGAF" with the sort of middle-finger-up irreverence often found in the music of her crew Odd Future. It was one of the few moments on the Internet's Purple Naked Ladies where you could draw a direct line from the bubbling neo-soul of Syd and Matt Martians to the rest of Odd Future.
From its cheerfully bland title to the super-smooth vocals, ‘Feel Good’ is among the most conventional records to date from the Odd Future camp. It is, according to producer/singer Syd Tha Kid, “a journey through funk and soul through the eyes of young adults trying to find their way”. Funk and soul are indeed everywhere, and ‘Feel Good’ floats upon waves of clipped guitars, elastic bass and meandering synths, sounding not unlike the more conventional moments on ‘Random Access Memories’.
Like Medusa shown an image of herself, The Internet has been defeated by The Internet. The world wide web is now only the second result retrieved from a Google search of those words; the first belongs to five kids from L.A, who took the name knowing that it would present a droll barrier to recognition. What began with two producers from the world’s most abrasive and exciting hip hop collective making experimental beats in their bedrooms has become a full live band outfit, capable of overthrowing the primary force of communication and commerce on the planet today.
Could it be that the kids in Odd Future—one of the most provocative hip-hop clans—are growing up? It started in April when the group’s ringleader, Tyler, The Creator, 22, released his third album, Wolf, that was dubbed by critics as more discerning than his former works. Then Earl Sweatshirt, 19, followed suit with the release of his long-awaited debut, Doris. In a GQ interview about the album, Sweatshirt proclaimed that he’s “fucking grown now.” So what caused the teen to wise-up? “I was a little-ass kid in 2009.