Release Date: Jun 3, 2008
Record label: Chocolate Industries
The Cool Kids :: The Bake SaleChocolate Industries/C.A.K.E. RecordingsAuthor: Jesal 'Jay Soul' PadaniaChicago is running rap right now, without a doubt: Kanye West, Common, Lupe Fiasco and now, quite possibly, the most exciting new hip hop act that hasn't yet released an album, The Cool Kids. Of course, there are many other MC's with various successes, but no other city has such a concentration of exciting and DIFFERENT rappers.
Despite reams of online hype and commercial anticipation, the release of the Cool Kids' debut EP still radiated sonic excitement, a blast at once sharp, funny, and intimate. Here, after all, is a triumph of absolute aestheticism. The name fulfills itself, not just in that these kids do seem pretty cool (all 16-bit name-drops and shoe talk), but because musically each moment -- each immaculately chosen drum hit, each spare sci-fi sonic embellishment, each depth-charge punch line -- is precision-placed for maximum efficacy.
Review Summary: The Cool Kids are not only full of themselves, they are also full of clever/funny rhymes and 80's throwback beats!The dudes that make up Cool Kids, Mikey Rocks and Chuck Inglish, are pretty full of themselves. It’s not something that exactly needs to be pointed out in the first few lines of this review, considering the two have already dubbed themselves The Cool Kids, but it’s still worth pointing out all the same. After all, Cool Kids’ egos drive the majority of the songs on their 2008 “EP” (it’s 10 tracks long) The Bake Sale .
The relationship between musician and critic is traditionally a fractious one. People who make records understandably tend to view those who judge their efforts in public with profound suspicion. The former are not in the business of making the latter's lives easier, which is, of course, is right and proper and exactly as it should be. So it's surprising to see an artist breaking with tradition and leavening the critic's workload by providing a perfectly succinct and accurate review of themselves.
There’s been a lot of hoopla about Chicago’s The Cool Kids for the past year or so, and it’s fair to say that a lot of it has been deserved. The Cool Kids make solid hip hop that, one hopes, should prove more lasting than the ephemera that currently characterizes the genre. Regardless of their retrofitted fashion sense, their devotion to 1988, or whatever other stylistic choices they make, the Cool Kids are primarily about the beat and the rhyme.