Release Date: Sep 11, 2012
Genre(s): Electronic, Left-Field Hip-Hop
Record label: Plug Research
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Thavius Beck has remixed Nas and Nine Inch Nails. He’s toured with poet Saul Williams, and collaborated with Mars Volta frontman Cedric Bixler-Zavala and composer Trent Reznor. Before then, the Minnesota-born instrumentalist shaped the aesthetic of California’s Global Phlowtations crew; he produced, rapped on, and engineered its heralded Phlowtation Devices album.
These days anybody with a PC and a browser can download some software and be instantly endowed with the potential for a hit electronic music record, but just as with the more analog set, the single most important factor remains talent. It doesn’t matter how powerful the tools; electronic musicians still need the knowledge to play the right chords, sample where it sounds good, and arrange so the music works. Thavius Beck, otherwise known as rapper and producer Adlib, is a certified trainer for Ableton Live, the very tool that many of these musicians use.
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