After riding an enviable crest of internet buzz following their early singles, eight-member, international London-based group Superorganism have released their self-titled debut. And what a debut it is! Grabbing you first with its hooks, but keeping you around with its hilariously bizarre and wooly production style, this album will likely land on more than a few year-end lists.
Superorganism essentially operates on two levels: it's an excellent pop album, full of memorable hooks and a great vocal turn from Orono, whose laidback, smoky delivery exudes cool-girl, brat-pop chic with just a hint of the upbeat playfulness of fellow London-ites Kero Kero Bonito; on the other hand, it's an absolute tour-de-force of eclectic, collagist production technique, saturated with samples and assorted strangeness.
This house is very much like the two-story London house in which Superorganism have set up shop. An eight-strong "DIY pop production house" hailing from all over the world and brought together via the internet, Superorganism are a truly modern prospect. An art collective almost unheard of in today's pop world. Their debut album, then, is as full of inventive hooks and cross-cultural influences as you might expect from a group as diverse as this.
Superorganism feels like a band that couldn't have existed until now. The London-based art collective sprouted when Orono Noguchi--a teenage singer born in Japan but went to high school in Maine--befriended a New Zealand pop-rock quartet called The Eversons. In early 2017, the band demoed a song, sent it to Orono and invited her to add vocals. The result? Superorganism's first single, "Something For Your M.I.N.D." Thanks to sample clearance issues, it was later pulled from the Internet, but not before it stoked significant interest in this strange new group.
All ears are on the buzziest band of last year - the multinational, London-based eight-piece Superorganism - as they drop their self-titled debut LP, and fans of wacky earworm 'Something For Your M. I. N.
Alien children’s music. That’s probably the best way I can come up with to explain this bedroom pop blender of a band. Superorganism have the confidence of a platinum artist and the simplicity of bedroom pop and the weird focus of that brief moment in the 90’s when bands like the Flaming Lips were getting massive record deals. They are also adorable.