Release Date: Nov 3, 2014
Record label: Infectious
Genre(s): Pop/Rock, Alternative/Indie Rock
Before forming [a]Superfood[/a], 23-year-old Dom Ganderton unintentionally helped propel his friends’ bands towards record deals, festival bills and mainstream consciousness. He produced early demos by Peace and Swim Deep, capturing the raw excitement that pushed the Midlands under the nose of the music industry in 2012. While watching them accelerate from unknowns to buzz darlings and beyond, he decided to start his own band so he could join the fun.The pursuit of fun defines Superfood.
In keeping with the now well-practised custom of artists drip-feeding their album material months before a record’s release, Superfood are most certainly not trend breakers. Six of Don’t Say That’s thirteen delectable tracks have been doing the rounds on SoundCloud all year, not to mention the odd EP to boot. Where they are trend breakers to some extent, however, is that the novelty of their tunes seems far from waning.
Gradually coming together through friends of friends, Birmingham’s Superfood went through a slow gestation. After seeing mates such as Peace and Swim Deep emerge from a healthy Midlands indie scene, they soon thought that they too could easily do this. Thus debut album Don’t Say That sports tracks that would mostly be created at home, often with hip-hop drum beat loops gluing songs together.
There was no better decade than the 90s for Birmingham indie four-piece Superfood – or at least that’s what their debut album Don’t Say That seems to say. For their dedication to Britpop’s golden years, look no further than the band’s website, fashioned in the aesthetic of BBC’s Ceefax teletext service and prefaced by an imitation arcade game, or the chugging guitar melodies and bobbing basslines of singles Right on Satellite and Melting. Superfood wear their 90s alt-rock influences on their sleeves and thus run the risk of being shunted aside as yet another nostalgia-rock band.