Release Date: Jan 22, 2008
Genre(s): Indie, Rock
Record label: Rough Trade
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Sometime after Radiator, Super Furry Animals began exploring a wide sonic world, eventually drifting far out into orbit with albums like Rings Around the World and Phantom Power, albums so ambitious and so packed with celeb cameos that they brought the band attention from the respectable press. As accomplished as those albums were, they found SFA losing their divine gift of suggesting that anything could happen, the very thing that made their first four albums so divine. While they didn't get as overstuffed and lethargic as Mercury Rev or Flaming Lips did when they turned all serious -- an impish sense of humor always pulsated underneath their music -- Super Furry Animals did turn a bit ponderous, which made the relative levity of Love Kraft welcome even if the album was uneven, but that warm, hazy record in no way suggested the full-fledged return to pop power that is 2007's Hey Venus! By far the tightest record SFA has released since Radiator -- boasting no song over five minutes and four clocking in under three -- this is a concise, song-oriented record, which is somewhat ironic since it began its life as something as a concept album.
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