Release Date: Mar 27, 2020
Genre(s): Pop/Rock, Alternative/Indie Rock, Indie Rock, New Wave/Post-Punk Revival, Noise-Rock
Record label: Domino
Music Critic Score
How the Music Critic Score works
Buy 925 from Amazon
You can pinpoint the moment Sorry became genuine contenders back to late 2018. Having inked a deal with Domino based on a handful of interesting but deeply idiosyncratic early tracks - songs with seesawing structures, batted between Asha Lorenz and Louis O'Bryen's equally disinterested vocals - you could understand why the label would like the Londoners, but you couldn't see where they thought they were headed. Then, however, came 'Starstruck': a bona fide banger replete with earworm bassline, grotty backing "urgh"s and a Proper Chorus.
Based around the creative nucleus of best friends Asha Lorenz and Louis O’Bryen, Sorry have steadily been gaining a reputation as one of the most innovative new artists to emerge from the flourishing London underground scene in recent years. They first grabbed attention when they began releasing lo-fi demos and mixtapes, which revealed the duo to be not only prolific songwriters but also having an innate ability to create genre traversing experimental cinematic pop music. “We just like putting out lots of music,” Lorenz explains in the band’s bio.
Strange. Sexy. Surreal. 925 is a syrupy, drug riddled alt-rock debut. Groovy basslines zoom us in and out of focus, while Asha Lorenz's deep, seductive vocals intertwine with Louis O'Bryen's in a most incongruous yet highly addictive fashion. The album thrives in its murky little world, where ….
Being way more than a guitar band, DIY influencers Sorry deliver rare goods on '925', and their debut album is by no means straight-forward. Previously forming and playing together under the name Fish about four years ago, Asha Lorenz and Louis O'Bryen front the London based outfit. Their ongoing loyalty to the grassroots scene is ongoing and leaves a strong mark on this record, as they make full use of the opportunity to deliver a genre-bending project.
London indie shape-shifters Sorry first began getting attention with their self-released home demos that jumped from slinky trip-hop to nervous post-punk to dreamy shoegaze and more with each new song. An experimental pop group led by childhood friends Asha Lorenz and Louis O'Bryen, Sorry's willingness to try anything and everything with their songs was one of their most exciting attributes. In the hands of lesser songwriters, this anything-goes approach could have resulted in messy, disjointed ugliness, but Sorry threaded all their wildly disparate directions together with a vivid personality.
Childhood friends Asha Lorenz and Louis O'Bryen began their musical ventures as a cover band playing Jimi Hendrix songs. Now known as Sorry, the London, UK-based pair write smoky, sexy, and gloomy bedroom indie rock about the everyday dwellings of broke early 20-somethings on their debut studio album, 925. Following their 2017 and 2018 mixtapes Home Demon/ns Vol I and Home Demon/ns Vol II, the UK duo teamed up with producer James Dring to create the dark and hazy atmosphere of 925. Sorry's blend of grunge and trip-hop are reminiscent of late night underground bars, or having band rehearsal in an old friend's basement..
P art of the London scene loosely headquartered at Brixton's Windmill pub (from Fat White Family to Goat Girl and beyond), Sorry have undergone a radical upgrade in the two years since they started turning heads. Once a scratchy, pointedly blank boy-girl duo, their live band now numbers four and their ambitions stretch beyond indie rock. Near the end of their debut album, a whimsical folk-pop song called Heather imagines a world where Sorry aren't passive-aggressive misanthropes, but writers of whimsical sync-bait.
is available now