Album Review: Tha Blue Carpet Treatment by Snoop Dogg
Very Good, Based on 2 Critics
AllMusic - 80 Based on rating 8/10
You can look at the hard-hitting Tha Blue Carpet Treatment as a reaction to the crossover-minded R&G (Rhythm & Gangsta): The Masterpiece, an album that featured Justin Timberlake and the mega-single "Drop It Like It's Hot. " Since that polished -- some would say "watered-down" -- effort put him over the top (again), Snoop was seen shilling for Chrysler and Orbit gum when he used to rep Girls Gone Wild: Doggy Style videos and that green sticky-icky you can only get on the West Coast. The time to buy street cred would be now, right? Well, Snoop's been doing some amazing things under most folks' radar, and this album is the natural outcome.
When Snoop Dogg turned the air blue at Live8, was it a subtle reference to the gang colours of the Crips? The colour is all over his eighth album (hey, even his phone is Bluetooth) and it signals a return to his gangsta roots and the street sound of his breakthrough album, Doggystyle. The artfully constructed Candy is sensationally sparse, with just beats and bleeps backing Snoop and five gruff MCs; Crazy is based around little more than an elastic bass. His laid-back flow remains, whether he's promising ladies naughtiness on the brazenly uncensored I Wanna Fuck You, or dishing out dubious drive-by threats on Vato.