Release Date: Aug 19, 2008
Record label: Geffen
Who says nobody makes regional music anymore? Shwayze is all about a specific place, even a specific time -- namely, the tonier areas of Los Angeles at the tail-end of the Bush era. Call it a soundtrack to The Hills generation, as this is music designed to be seen, not heard, to be repeated endlessly as bumper music to the ongoing saga of Lauren and Heidi, or on Shwayze's very own MTV reality show, Buzzin'. What has Shwayze done to deserve such attention? Well, the rapper has had either the good fortune or keen social skills to hook up with one Cisco Adler, a scenester DJ who has managed to date Mischa Barton, Paris Hilton and -- see how it's all tied together -- Lauren Conrad of The Hills.