Release Date: Oct 5, 2018
Genre(s): Rap
Record label: Cactus Jack Records / Good Music / Interscope / Polydor
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Pop and electronic producer Zedd sent rap Twitter into a frenzy after he assessed Sheck Wes' breakout hit, 'Mo Bamba', with an air of condescension still too common for those outside the ever-growing breadth of the hip-hop zeitgeist. Listing a lack of "melody, chords, structure, [and] lyrics" as to why the song didn't meet his standards, he entirely missed the point of not just one single, but a genre at large that subverts popular music by synthesizing the very elements that make it tick. 'Mo Bamba' is the epitome of that forward-thinking approach as its deceptively simple structure enlists all of the attributes from Zedd's checklist to make a sound whose impact is impossible to quantify.
After his 2017 song "Mo Bamba" went viral this year, eyes were on New York rapper Sheck Wes to see if he would progress. The 20-year-old is signed to Good Music and Cactus Jack Records, the labels of Kanye West and Travis Scott respectively, and has just released his debut album Mudboy. It is a good first showing, especially given the conception of many vis-à-vis the musical talents of one hit wonders. But it does have the feel of a first album, in that Sheck seems to still be looking for his style and sound. Whether it's the lyrical ….
Sheck Wes the hottest in the country. I wouldn't usually endorse the phrase 'mumble rap,' but Sheck Wes deserves it. Between grumbling bass and off-kilter synths, he barks and mutters insults, barely rising above a feint, droning whisper. That is, until he stumbles over his limited bars and begins 'shitting' and 'bitching' his way back into a new rhyme.
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