SG Lewis was the perfect poster boy, new kid on the block in 2020. His hit single 'Chemicals' was a lockdown-breaking soundtrack-making, Radio-1-baiting, funk electro-pop one man superstar tune which took over every homes' Alexa last year; bringing some much-needed light to our boring abodes. Now in 2021, Samuel George Lewis unveils his debut album 'Times', after a slew of loveable collaborative singles.
To a newcomer discovering SG Lewis' music--on a Spotify-curated playlist called "Serotonin," in a YouTube DJ set where he bobs his head in an empty studio for an hour--the 26-year-old singer and producer might appear to be a blithe trendhopper, poised to capitalize on the nu-disco renaissance shimmying through pop. His funk-flecked house tracks fit right in with Dua Lipa's slick '80s basslines and the Weeknd's retro glitz, Jessie Ware and Kylie Minogue's strobe-lit resurgences. But Lewis has braided disco into dance music for years.
SG Lewis has been a mover and shaker within the British electronic scene ever since the deep house boom of 2015, and his debut album showcases a blend of house music, disco revivalism and a poppy aesthetic that gives most of its songs a radio-friendly vibe. Feed The Fire is a breezy encounter between a syncopated bassline and some infectiously catchy toplines, songwriting that would feel right at home in Dua Lipa's Future Nostalgia. Meanwhile Nile Rodgers, his choppy chords previously a victim of serious oversaturation, is a great fit on the funky One More (although the mastering here and on Chemicals is too loud).