Release Date: Jul 23, 2013
Record label: Republic
Genre(s): Rap, Gangsta Rap, Southern Rap, Hardcore Rap, Dirty South
The story of Birdman's label Cash Money is a fascinating one, being born on the streets and then thriving/grinding there for a decade before Lil Wayne took it to the penthouse with a series of mammoth albums, and then Nicki Minaj took it to America's living room with her pop hits and gig as a judge on American Idol. Rich Gang, the collective and/or compilation -- even with the evidence in front of you, you're not really sure -- starts off with the label boss looking back all starry-eyed while narrating the opening "R. G.
Like his close associate DJ Khaled, Birdman never misses a moment to promote his accomplishments with Cash Money and Young Money, with the latest album, Rich Gang highlighting the ever-expanding rosters between the joint labels. At face value, the project seems reasonable, though the concept has been overused. The real test with a compilation is making the pieces fit together, and with that task at hand, Rich Gang fails to deliver.
In recent years, New Orleans sister labels Cash Money and Young Money have turned into one of hip-hop's most reliable hit factories, thanks to superstars like Nicki Minaj, Lil Wayne and Drake. On this celebratory all-star compilation, Nicky and Weezy (but not Drizzy) are joined by CMYM bench contributors (Cory Gunz, Limp Bizkit, Ace Hood, Mack Maine, Tyga) and non-label heavies (Flo Rida, Rick Ross, Kendrick Lamar, R. Kelly and Chris Brown) for a crowded disc of Maybach waxing and club banging.
The scientists at Young Money/Cash Money labs deserve to be congratulated for finally managing to synthesize a safe, rap-based alternative to Ambien. At least, that's what it sounds like they were attempting when they recorded this incredibly boring "super-group" album. It features a large chunk of the YMCMB roster, but almost none of them sound like they want to be there.
Cash Money’s Birdman-helmed posse album Rich Gang finally hits stores this week after several delays from its original Spring release date, and with it comes an album full of synth beats and guest appearances. The majority of the YMCMB roster fills out the features list—Lil Wayne, Nicki Minaj, Busta Rhymes, Mystikal, Cory Gunz, Limp Bizkit, Ace Hood, Mack Maine and Tyga all show up at various points—while friends and associates such as Future, Kendrick Lamar, Yo Gotti, Chris Brown and R. Kelly also show up to lend a hand.