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Flux by Poppy

Poppy

Flux

Release Date: Sep 24, 2021

Genre(s): Pop/Rock, Alternative/Indie Rock, Heavy Metal, Pop-Metal

Record label: Sumerian Records

82

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Album Review: Flux by Poppy

Excellent, Based on 3 Critics

Exclaim - 90
Based on rating 9/10

Poppy has changed her musical style. Again. When Poppy introduced herself to the world with debut album Poppy.Computer in 2017, the singer gave us neon-bright pop songs that reflected (and satirized) the digital culture through which her persona was built. With her second studio album, 2018's Am I a Girl?, Poppy started dabbling with heavy songs: "X" and "Play Destroy" fused candy-pop and thrash in a style reminiscent of Japanese kawaii metal.

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Pitchfork - 73
Based on rating 7.3/10

There's an entire subgenre of videos dedicated to catching the YouTuber and walking avatar Poppy breaking character. These clips present their findings as a kind of gotcha journalism--watch as Poppy's soft voice sharpens in response to an unpleasant interview question, or as she laughs through a bit she should be playing straight. The artist and musician born Moriah Pereira dove headfirst into the uncanny valley with her early video work, creating an android-like character whose cheerily flat speech and demeanor felt like a Lynchian satire of vloggers.

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Clash Music
Opinion: Excellent

Since the start of her career, it's been impossible to pin down the person behind the Poppy persona. From strange robot-themed Youtube videos to bubblegum pop songs to touring with Bring Me The Horizon, the artist has had quite an intriguing journey. The musical chameleon, who originally rose to fame as a Youtuber, has just released her fourth album, 'Flux', which shows her clawing her way through heavier flavours.

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