Release Date: Jun 21, 2011
Record label: RCA
Genre(s): Rap, R&B
"I'm involved in the music business," crows Pitbull on his sixth album. That's both an understatement and a credo. Since his 2004 debut single, "Culo," the Miami MC has made good business of music, turning out records with a ruthless devotion to formula. Planet Pit plays a bit like a business plan ….
Pitbull calls the final track on his new album ”Something for the DJs,” and indeed it is — but really, there ‘s nothing on Planet Pit that ‘s not for the DJs. The 30-year-old Miami MC’s sixth studio disc finds him re-upping the party-starting reputation he’s built thanks to fiery cameos on recent smashes by Usher, Jennifer Lopez, and Enrique Iglesias, as well as his own ubiquitous 2009 club banger ”I Know You Want Me (Calle Ocho).” A dozen doses of uncut electro-rap feelgood, Pit is like the Black Eyed Peas’ The E.N.D. minus the cringe-worthy up-with-people claptrap.
Returning to English after his Spanish-language album Armando, Miami-based rapper Pitbull goes overboard with the gloss on Planet Pit and winds up with a slick club monster that just gushes with good times. Solid hooks, polished production, cutting-edge tricks, and a star-studded guest list makes this a blockbuster thrill ride, but the reason Planet Pit retains its sense of fun through repeated listens is the man’s cool charisma and cheeky attitude. “Mommy, no you can’t go left/’Cause you look so right” and “I’m such a dirty, dirty dog/My teeth will unsnap your bra” both figure into the gimmicky highlight “Pause” while “Got it locked-up, like Lindsey Lohan” is the best celebrity quip in the massive “Give Me Everything,” a star-obsessed, money-flashing, sweet ride-driving declaration of opulence that comes with some spicy flavor, making it an easy nomination for “Quintessential Miami Club Track.
Mr. Worldwide and the 305’s dancefloor ambassador to clubs from South Beach to the burbs has managed to line up quite the list of notable features and high energy tunes for his latest solo effort, Planet Pit. With no lack of “dalé!” exclamations and not-so-subtle references to things you don’t want to talk about with your mother – involving women you probably don’t want her to meet, either – Pitbull has continued to solidify his position in the realm of “Hip Pop.” Some Hip Hop heads may choose to look the other way when it comes to Pitbull’s style, but the fact of the matter is that Pitbull succeeds at fulfilling expectations, as long as your expectations are within reason.
The logo of a popular, Eurocentric paint company is a paint can glooping paint all over the world, optimistically branded with the slogan “Cover the Earth”. That’s disgusting. Not just because covering the earth with paint would result in a catastrophe of Biblical-if-not-Al-Gore-like proportions, but because of the slogan’s naked capitalist drive.
Half unintentional clown, half genuinely savvy impresario, Pitbull has been ascendant over the last decade, an arc that mirrors the rise of the kind of dance-friendly, boozily anesthetized rap he manufactures. Coming off his appearance/co-writing credit on Jennifer Lopez’s smash “On the Floor,” he further establishes himself as the Diddy of Miami with his sixth effort, a collection of big-star appearances and shimmery beats that’s also one of the laziest albums of the year. Planet Pit is a loud, disjointed mess, recalling a hellish, sweltering club, the stink of sweat and Axe body spray thick in the air.
Forget any subtlty here: this is route-one, lascivious, VIP braggadocio. Alex Macpherson 2011 The Cuban-American rapper Pitbull's chart ubiquity is one of the odder turns in pop – but one that, in retrospect, makes total sense. Those for whom sample-heavy hits such as I Know You Want Me (Calle Ocho) and guest verses for everyone from Jennifer Lopez to Enrique Iglesias and Alexandra Burke were introductions to the man born Armando Pérez may be surprised to find that for half-a-decade prior to his international breakthrough, Pitbull had been a respected purveyor of club rap at the forefront of the crunk and reggaeton scenes – and as such, a singularly unlikely candidate for long-term mass appeal.
Making one of the year’s most important rap albums just doesn’t mean what it used to. For one thing, it can have very little to do with actual rapping. Just ask the Cuban-American Miami rapper Pitbull, now more important than ever, and more popular, thanks to his irrepressible new album, “Planet Pit.” His sixth album, “Planet Pit,” completes his long transformation from crunk-era curio to dance-rap star.