Release Date: Oct 12, 2018
Record label: Redeye Music Distribution
Genre(s): Pop/Rock, Alternative/Indie Rock, Indie Electronic, Alternative R&B
As music discovery has been outsourced to search and recommendation engines, artists have become adept at gaming algorithms to their advantage, taking bets on wacky genre tags that shoot them to the top of search results and lend an air of novelty. This arms race has produced "genres" like soul trap, catwave, coastgoth, and spaceghostqueef, among many others. These labels are often a flagrant vehicle for self-promotion or trolling, and noirwave, the genre coined by South African artist Yannick Ilunga for his act Petite Noir, has historically been easy to doubt.
It's hard to deny that Petite Noir has been making some pretty interesting if not wholly unique music for the last few years. From his debut release 'Till We Ghosts' in 2012 to his new six-song mini album, La Maison Noir, he has had a playful way of distorting and reshaping various kinds of music with just enough familiarity to keep you wondering but never enough to actually put your finger on. His self-created "noirwave" genre, which also doubles as a philosophy and a progressive social movement, celebrates freedom and creativity.