Release Date: Jan 12, 2010
Record label: Capitol
Genre(s): Indie, Rock, Alternative
It requires a few listens, but this is interesting stuff... While there are no obvious indie classics like ‘Get Over It’ or ‘Here It Goes Again’ on this, OK Go’s third studio full-length, ‘Of The Blue Colour Of The Sky’ displays that Damian Kulash and co are perfectly capable of writing more grown-up, experimental material. Perhaps more known for their quirky videos than their music, the four-piece no longer have to rely on treadmills to get noticed.
Sometimes, OK Go feel more like a prank than a band. Famous for treadmill-dancing in the video for ”Here It Goes Again,” they play guitars that shoot laser beams and once passed out burritos on the street. Even their new album, Of the Blue Colour of the Sky, sounds like pop’s version of a fake mustache: Frontman Damian Kulash gives his best Prince impression, from the gasping falsetto of ”WTF?” to the assless-pants funk of ”White Knuckles,” but it’s more Midnite Vultures than Purple Rain.
Internet sensations have a short shelf-life which makes OK Go’s extended break after the treadmill-jumping clip for “Here It Goes Again” went viral in 2006 somewhat admirable. They resisted the temptation to knock out another collection of power pop and instead hibernated for a few years, eventually teaming up with Dave Fridmann -- a former member of Mercury Rev best known for his production work with the Flaming Lips -- with the intention of reinvention, resulting in the mildly bewildering Of the Blue Colour of the Sky. Rarely resembling the twitchy punk-pop of nearly five years ago, Of the Blue Colour of the Sky’s touchstone isn’t Weezer, it's Prince, an about-face the band cheekily acknowledges with the title of their opening track, “WTF.
Dear OK Go, Let me just start this letter by making it clear that I wish you nothing but the best. I like you guys. I think you are neat.. Your first two self-titled EPs were two of my favorite things to listen to in high school. Your cover of Adam Ant's Ant Music is one of my favorite covers to ….
When OK Go announced that the title of their new album was going to be Of the Blue Colour of the Sky, I got a bit nervous. That was a pretty pretentious title for the band, which had previously played mostly well-written, rough-around-the-edges power pop. Then lead single “WTF?” debuted, and it was a pretty wretched chunk of Prince-lite funk. Not to mention that the band’s penchant for memorable videos had finally taken them over the edge into a color-blast of a clip that was just as aggravating as the song to which it was attached.
They’ve explored their boundaries, unconfined by audience expectations. Chris Lo 2010 OK Go have been scratching at the walls of stardom for the better part of a decade. The band’s welcoming brand of power pop ought to have seen them join Weezer, Teenage Fanclub and The Postal Service in blaring out across college campuses the world over. But despite building up a solid fanbase in the US and Europe since the 2002 release of debut single Get Over It, OK Go have remained an unusual pop proposition – a band with a mainstream sound, but without a mainstream audience.