Release Date: Mar 6, 2012
Record label: Transrecords
Now, Now are babies, musically speaking. This is their second album to date and their first on Chris Walla’s Trans-Records label. They’re only a few years out of high school, and the faces peering out from their promotional photos suggest angst-laced lyrics of a sort not heard since bands like The Used went out of vogue. This is why, when one actually gets down to the business of pressing “play” on the first track of Threads, what emerges from the speakers is a thrilling surprise.
Reclusive organ chords and severely muffled vocals: ‘Threads’ begins with ‘The Pull’, an illusory start. “Find a thread to pull / and watch it unravel,” Cacie intones delicately, stirring you so much as to wonder what happened to their tweenie emo-pop origins as Now, Now Every Children (who supported Paramore back in 2009). You’d expect something less quixotic; perhaps slightly more polished and devoid of all the distortion filters.