Release Date: May 7, 2012
Record label: Sony
They exist. I'm holding the CDs right now, and I can tell you, they exist. The remasters of My Bloody Valentine's Creation catalog had been announced and delayed so many times, it became a running joke to ask which would come first, the Loveless remasters or the long-awaited follow-up. The inferred punchline was "neither." Advance copies circulated four years ago, but the leaks came and went and no one was sure if they were real.
It’s hard to know where the truth ends and the legend begins with Loveless. There’s so much artifice surrounding the second My Bloody Valentine album that the iconic shoegazers’ failure to come up with a follow-up in 20 years is almost excusable. Formed by Kevin Shields and Colm Ó Cíosóig in the early Eighties, by the early Noughties this pioneering four piece would only be referred to via a tinnitus-induced whisper of critical reverence.
So what to make of this noise now, with British pop restored/reduced to chirpiness, choppiness or chippiness, everyone running around like idiots? I suppose it should sound dated. It doesn't: My Bloody Valentine's breathy roar, reissued into a new century, stands outside of time, is stronger than ….