Release Date: Mar 26, 2013
Record label: Plug Research
Genre(s): Pop/Rock, Alternative/Indie Rock
In a brilliant attempt to capture your attention with incredible repetition of an absurdly beautiful yet ridiculous name, Mwahaha has released its debut album, Mwahaha on its own label, Mwahaha Music. It’s like that Seinfeld episode where George makes up a catchy jingle to enlist a second date. But unlike Mr. Costanza, Mwahaha may actually deserve that spot eating away at your brain with an incessant melody.
Long after it’s been proved beyond doubt that all the groovy sounds made by analogue synths can be perfectly replicated by cheap, feather-light computer plugins, earnest dorks will still blow their wads on the real thing. Hey, they look cool, and imperfection can be creative. But yeah, actually, they just look cool. Oakland’s craply named Mwahaha have many old synths, posing with them all in their publicity photos.
At the very least, Mwahaha are eclectic. Fusing together pop melodies, experimentalist indie rock, and art rock with odd pop melodies and electronic instrumentation, the band cover more territory on their debut album than most groups do in their entire career. However, Mwahaha works better in specific moments than it does as a straight listen, mainly due to their uncontrolled ambition.
So they’ve got a name that sounds silly or sinister depending how you say it. They’ve played at Warp Records’ SXSW showcase and collaborated with Tuneyards’ Merril Garbus on their debut album produced by Eli Crews (Deerhoof, WHY?). As an experimental avant-garde band, Mwahaha’s credentials are tight and this release on Plug Research is an expanded re-issue of their debut album.