Release Date: Aug 10, 2010
Record label: J-Records
The sly electro-pop kiss-off ”Cooler than Me,” may have already garnered Mike Posner his 15 minutes. But the 22-year-old Michigan native — whisked from dorm-room mixtape star to major-label signee the summer before his senior year at Duke — asks for approximately twice that allotted time on his (barely) full-length debut, 31 Minutes to Takeoff. Often labeled as a rapper in early press, the gravel-throated Posner is really more of a baby Timberlake, albeit one with less vocal and musical finesse — Justin with a Sigma Nu sweatshirt and a mild case of laryngitis, if you will.
When singer/songwriter/producer Mike Posner released his debut album, the B.A. in sociology he earned while attending Duke had only been hanging on the wall for a couple weeks, but thanks to the Internet, he was already a star. Anyone familiar with his genre-blending but mostly pop hit “Cooler Than Me” will find 31 Minutes to Takeoff a nice and comfy follow-up with just two surprises.
As advanced recording and editing technology has become more readily accessible, and as social networking media have made international levels of exposure a possibility for just about anyone, there has been a proliferation of self-made music stars. While there are dozens of nonstarters like Tay Zonday for every Lily Allen, there’s a real sense that the so-called playing field has been leveled. Enter erstwhile Duke University student Mike Posner, whose popular set of dorm-room demos led to his major label debut, 31 Minutes to Takeoff.