Release Date: Jun 30, 2015
Record label: Vapor Records
Genre(s): Rap, Alternative Rap, Underground Rap, West Coast Rap
Considered to be a crucial part of the rise of cloud rap in the early 2010s, Main Attrakionz were toying with the hazier side of the genre before Live.Love.A$AP caused its popularity to skyrocket. Early mixtapes from the duo, particularly the second instalment of their 808s and Dark Grapes series, are now considered canonical within the microgenre. Four years in the making, the series has now become a trilogy with the arrival of 808s and Dark Grapes III through Neil Young's Vapor Records.
It may have been the fakest year ever, but 2011 was the big break for Main Attrakionz, the duo of MondreM.A.N. (Damondre Grice) and Squadda B (Charles Glover). That year saw some of the Oakland natives’ best work: both installments of their 808s & Dark Grapes series, especially the cult-favorite second volume, as well as Squadda’s solo opus, I Smoke Because I Don’t Care About Death.
MondreM. A. N and Squadda B's innovative blend of dreamy atmospherics and lo-fi beats received numerous accolades from the blogosphere during the early 2010s, as the duo were praised as innovators of a subgenre called "cloud rap.
“I just can’t get deep into this, guys,” says colleague Adam Downer. Glassy eyed, I stare at his words. I’m not stoned, just enamored, entranced, I guess, with what I am listening to. 808s and Dark Grapes III is not one for depth. It’s a vast body of shimmering surface. It may be that the ….