Release Date: Nov 6, 2020
Record label: RCA
If a TV talent contest in their name wasn't enough to convince you, let it be known that Little Mix have firmly earned their right to sit on the other side of the judging table. Nine years on from their X Factor triumph, their steady ascent is something of an anomaly - not only are they Britain's best girl group, they're pretty much the only one left. With that open goal in mind, 'Confetti' feels like a proper bid for world domination, front-loaded with strong, Americanised R&B.
Following the empowered pop feminism of 2018's LM5, Britain's Little Mix return with their sixth studio album, 2020's effusive and fun Confetti. Once again showcasing the vocal skills of Little Mix bandmates Jade Thirlwall, Perrie Edwards, Leigh-Anne Pinnock, and Jesy Nelson, the record is a dance-oriented production that balances sugary club hooks with lyrics about romance and relationships. Helping them achieve this sweetly attenuated balance are a handful of in-demand pop producers/songwriters, including Camille Purcell (aka Kamille), the Swedish duo Goldfingers, Raphaella, MNEK, and others.
Some articles about Little Mix over the years have been baiting and hypocritical pearl-clutching to say the least. Even one of the original bastions of Girl Power, Melanie Chisholm, had an ill-advised pop at the quartet concerning their risqué costumes, resulting in a warranted backlash, given the underlying message of empowerment and liberation peddled by The Spice Girls in their heyday. It was particularly embarrassing when you consider the continuous press-hungry scandals that surrounded at least three of them.
I n 2018, a few days before the release of Little Mix's last album, the quartet announced their split from Simon Cowell's Syco company, which had shepherded their career since they won The X Factor in 2011. You didn't have to delve too deeply to understand that the split was not terribly amicable. Cowell took to the tabloids, protesting the band's lack of due deference.