There has never been a bag Lil Yachty won't shamelessly chase. Since the Atlanta rapper arrived in 2016 with his melodic mixtape Lil Boat, he has been equally known for brand shilling as his music. He hit a two-step with Carly Rae Jepsen in a Target ad. He reworked the lyrics for his grating breakout single "Minnesota" for a Sprite commercial.
"I ain't never got the respect that I truly deserve" is the opening line of "Final Form," the first salvo from Lil Yachty's latest mixtape, Michigan Boat Boy, an homage to the Wolverine State's burgeoning rap scene. Armed with a more aggressive delivery than his previous work, the Atlanta rapper presents a project that is meant to put Michigan on the map. Yachty rekindles the natural chemistry he fostered in past collaborations with Detroit heavyweights Tee Grizzley and Sada Baby and brings more obscure MCs YN Jay, RMC Mike, KrispyLife Kidd and Rio Da Yung OG to the forefront throughout the tape.
Lil Yachty wants to hear his name. The Atlanta rapper's furious work rate - five projects in less than five years - has been matched to huge commercial success, even making in-roads into Hollywood. He isn't happy, though, and the first line of new tape 'Michigan Boy Boat' makes that clear: "I ain't never got the respect that I truly deserve…" If his new tape aims to focus on the art, it certainly stakes a claim for one of Yachty's best pure rap documents.