Release Date: Jan 27, 2023
Genre(s): Rap, Southern Rap, Contemporary Rap
Record label: Quality Control
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Caring without the care. Let me just be upfront and say it: if you need the albums you love to be above reproach, pristine and flawless and able to withhold any scrutiny, Let's Start Here. is not the rollercoaster you're looking for. "Don't ask no questions on the ride", Yachty implores us in his inimitable wail near the beginning on the album, and that feels like as good advice as any I can give.
If Lil Wanye's Rebirth is the prototype for rappers-turned-rockstars, then Lil Yachty's endeavor into psychedelic rock with Let's Start Here is a logical evolution. Leaving his bubblegum trap origins in the rearview, Lil Yachty recounts all that he discovered on an introspective journey into the untapped elements of his artistry. As the title suggests, the Atlanta rapper's career divides into two periods – before Let's Start Here, and after.
In truth, Lil Yachty has often felt more fascinating as a person than as a musician. The rapper's sonic palette wrestled with child-like glee, the retro-futurist palette sampling everything from Gameboy sounds to the Rugrats theme. 'Lil Boat 3' in 2020 felt stunted in its growth, too reliant on old tropes; in comparison, new album 'Let's Start Here' rips up the rulebook, a turn to the left-field soaked in yacht rock, bleached out 80s references, and the kind of samples that infused those early Washed Out records with such invention.
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