Release Date: Sep 21, 2010
Record label: Weird Forest
Hype is to the internet as a loaded gun is to a stage play: any good crafter of narrative will make sure it goes off as spectacularly as possible. The orchestrators of internet hype, of course, are the various bloggers and review sites (hopefully, this one included) who spot good things coming and then decide how they turn out. Of course, the metaphor breaks down, because artists, unlike characters, are chasing that loaded gun, always trying to grab hype and point it every which way in order to control it.