Album Review of The Morning by Lewis Watson.

A musician who built up his following on social media, Lewis Watson is also part of a wave of fresh-faced British singer/songwriters which includes Ed Sheeran and Jake Bugg. Watson stands out from the pack largely due to his hefty number of Twitter followers and his fondness for polish. Often on his 2014 debut, The Morning -- released after a year-plus of EPs -- he comes across like an unwitting blend of David Gray and Chris Martin, less a troubadour than a sensitive singer of love songs.

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In the wake of Jake Bugg and Ed Sheeran, here's another young singer-guitarist and potential cover star for Lisa Simpson's Non-Threatening Boys magazine. Watson's debut album comes after two years of assiduous online profile-building, garnering the 21-year-old Oxford songwriter zillions of YouTube plays, Spotify streams and Twitter followers. The Morning's by-numbers songs feature sensitively plucked acoustic guitar, repetition-heavy choruses and no long words or difficult chords.

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