Album Review: How I'm Feeling by Lauv

Lauv isn't yet a household name, but if you've been paying any attention to pop music, commercial or alternative, you've certainly heard his songs. Whether it's under his own name ("I Like Me Better" was a Top 40 hit in 2017) or as a songwriter for Charli XCX ("Boys"), Khalid ("Hundred") and Céline Dion ("Imperfections"), Lauv is deceptively unavoidable. He is Ari Leff (Lauv means "lion" in Latvian, which he chose to honour his mom), a singer-songwriter-producer who has been quietly building his own pop empire. At four billion streams to date and a fan base as intense and committed as any K-pop act, he's one of the digital age's most successful independent acts..

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While his earlier releases, including the likes of "Never Not" and "I Like Me Better", showed him as a hopeless romantic - and whilst he still acknowledges this in songs such as "Tattoos Together", it's but one facet. This is simply blue Lauv , existing alongside a multitude of other colours - symbolised on the albums cover. There's red, or 'spicy Lauv ' on "El Tejano", an unexpected but wonderful track featuring Mexican singer Sofia Reyes.

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