Release Date: Sep 17, 2012
Record label: Columbia
Genre(s): Rap, Pop/Rock, Alternative Rap, Underground Rap
"I got the swag and it's pumpin' out my ovaries," Kreayshawn noted on 2011's viral smash "Gucci Gucci." The Oakland MC's debut explores her skill at giving hormonally bonkers post-Odd Future shock rap a bratty, ashtray-Madonna spin. Over high-end electro bloop, she brags about pawing strippers and sipping purple with 2 Chainz. And woe be to anyone who does her wrong: "I should key your car, but I'd rather slap your mom/Only a bitch could give birth to such a fuckin' dog," she muses on "Left Ey3," who'd be pleased to see her scorched-earth legacy is in such competent hands.
If she loved you at all, rapper Kreayshawn is the kind of girl your mother warned you about, whatever your sex. This Lil B cohort and leader of the White Girl Mob with V-Nasty as one of her "bitches" (Kreayshawn uses the term so often, a review full of the cuss still wouldn't be enough warning) is a simple and snide ball of hedonism that thinks the world owes her something, threatens to cut penises off, and, after smoking up all your weed, raids the medicine cabinet for her daily breakfast of codeine and promethazine. If that sounds vicious, Kreayshawn would explain herself as something even worse, as she does throughout Somethin' 'Bout Kreay, a severe party album without consequence that's properly stuffed with attitude, hooks, and studio tricks.
Kreayshawn and her White Girl Mob are more a like high school clique than organised criminals, a sort-of rap crew Heathers. On a Ustream channel of their very own, they frequently broadcast their hangout sessions live to the web, badmouthing other rappers like poor big ol’ Rick Ross whom seems to be a repeated target of their disses. Tally up their Twitter followers and YouTube views and there is a quite likely more than few thousand adoring wannabes staring longingly at Kreay’s brat pack.
Soulja Boy turns it on. Cali internet sensation Lil B has it on his dick. OFWGKTA shout about it constantly. And on her breakout track ‘Gucci Gucci’, 22-year-old Natassia Gail Zolot, aka Kreayshawn, has it “pumping out my ovaries”. Yeah, it’s swag.But in 2012 having swag isn’t what it ….
The particulars of Kreayshawn’s rise to fame are well documented: viral video gold with “Gucci Gucci” led to a seven-figure major-label deal, which then led to beef with hip-hop heavyweights like Rick Ross and The Game, which then led to the relative rise of her White Girl Mob crew. Kreayshawn’s debut, Somethin ‘Bout Kreay, has been hyped to death, but so were many other debut albums that fell by the wayside. The internet hype machine is nothing if not cruelly fickle.
Natassia Zolot, the 22-year-old Oakland rapper known as Kreayshawn, rose to popularity in exceedingly modern fashion, but we've known how to describe her career since before she was born. She's a quintessential one-hit wonder for the digital age-- a girl who accidentally recorded a near-perfect pop-rap hit and followed it with a hollow thud of a record. If her breakout YouTube single, "Gucci Gucci", tore a hole in the conventions of pop and hip-hop, Somethin' Bout Kreay is the awkward seam that sticks out once someone has tried to sew it back up with some expensive twine.
In May of 2011, “Gucci Gucci” introduced the world to a diminutive rapper sporting Minnie Mouse ears by the name of Kreayshawn. The video went viral almost immediately during what became the summer of #SWAG, and here was this young Bay Area rapper boasting that she’s so full of swag that her ovaries are pumping it. A year, several feuds, and a rumored seven figure deal later, Kreayshawn has readied her full length debut Somethin’ Bout Kreay, which should definitively answer whether or not such proclamations are justified or just talk.
You may have an opinion on Kreayshawn's hit song "Gucci, Gucci": It's either the worst song ever or a subversive takedown of consumerism. But regardless, you will likely hate Kreay's debut album Somethin' Bout Kreay..
Kreayshawn's debut isn't just bad. It's historically awful. Never before in the history of recorded music has a major label debut sold so poorly in its first week on racks. Somethin 'Bout Kreay did 3,900 units in mid-September, but not even a million on the books could change the fact that the meme-able Oakland MC sounds as if she recorded her rhymes in her bedroom and mailed them to Columbia Records on a flash drive.