Album Review: INSANO by Kid Cudi

Kid Cudi, in the decade and a half since his era-defining debut Man on the Moon: The End of Day, has become the poster child for existential Hip Hop with his lyrics at the forefront of the genre's introspective leap into mental health issues such as depression and addiction. On his ninth studio album, INSANO, which is equal parts lavish and esoteric, the Lonely Stoner floats into a new space in what feels like an attempt to tap into the enormous market of close collaborator Travis Scott (who actually pops up twice on Cudder's new LP). AD LOADING...

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Kid Cudi has thrived in every discipline he's entered. One of American rap music's true MVPs, he's also a noted fashion innovator , a director, and a curator within visual arts. Continually pushing himself forwards, the Cleveland-born figure overhauls his creative focus, continually seeking new input. A lavish return, 'Insano' epitomises this - huge in scope, it's replete with stellar features, and was ushered into the world with a sold out listening party at the Hollywood Palladium.

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