Release Date: Oct 16, 2015
Record label: Friends of Friends
Genre(s): Electronic, Pop/Rock, Alternative/Indie Rock, Indie Electronic, Downbeat, Chillwave
Following their overly dramatic, disappointing debut full-length At Home (2013), Greek indie electronic pop duo Keep Shelly in Athens lost singer Sarah P. and switched record labels, moving from Cascine to Friends of Friends. New vocalist Myrtha sounds a bit more airy and slightly less Sarah Cracknell-esque than Sarah P., but it's unlikely that most listeners will notice the difference, especially given how much echo her vocals are bathed in.
Chances are if you’re pushed for an opinion on Greek pop, soft-focus sepia images of Nana Mouskouri and Demis Roussos are still the first to flicker through your brainbox. But there’s more to Greece than beardy, bespectacled balladeers. There’s the enigmatic duo Keep Shelly in Athens whose penchant for pop falls closer to the lush, electric cinema of Roussos’ good buddy Evangelos “Vangelis” Papathanassiou.
On Now I’m Ready, Keep Shelly in Athens (KSiA) create the kind of stylized music that could very well wind up overhead at H&M, crackling through speakers that can’t handle the bass as you seek out a new pair of skinny jeans. Now I’m Ready plays like a collection of tracks that didn’t quite make the cut on the season’s coolest synthpop albums, familiar despite its unfamiliarity, pleasant if not exciting. Its a respectable genre exercise from a band still carving out their identity.
Greek duo Keep Shelly in Athens (named after Kypseli, in Athens) were seemingly over soon after their impressive debut, 2012’s At Home. Not long after the release, lead singer Sarah P left to pursue a solo career - a move which, a collaboration with Solar Bears aside, has demonstrated she has all the core components for success. And yet, each track screamed out for the kind wide reaching production skills of ex musical partner RPR, who accompanied her ethereal voice so perfectly on said debut.