Release Date: Mar 8, 2019
Record label: Interscope
When listening to Juice WRLD, there are quite literally two worlds colliding. One world is obviously Hip Hop -- thanks to the modern day trap production that 20-year-old uses for any and all of his tracks. The other world fuels his lyrical content and is derived from early 2000s emotional pop-punk. On paper, it seems to be an odd combination but it isn't hard to see that for the past two years that exact medley of trap and tears has become all the rage against the machine amongst Gen-Z rap hopefuls.
Though the speed of his ascent may have felt like it, Juice WRLD didn't just appear on hip-hop's doorstep in 2018 in an Interscope Records-signed box with the message, "Here is the new face of rap, get used to it. " The 20-year-old Illinois rapper has been developing his style since 2015, mixing his influences into the perfect recipe: the candor of Lil Peep, the delivery of Chief Keef, and the cheap acoustic guitars of XXXTentacion. That recipe alone doesn't explain his success; one scroll through SoundCloud reveals thousands of artists blending those same ingredients with a fraction of the success.
The Lowdown: It's been nearly a year since the release of Juice WRLD's debut LP, Goodbye & Good Riddance. It was with sweet emo rap tracks like "Lucid Dreams", "All Girls Are the Same", and "Used To" that he captured the attention of listeners around the globe, including Future, who couldn't resist collaborating on an album with him. Juice’s influences include rock, Chicago drill, trap music, and his love for instruments like the piano, trumpet, and guitar, which he learned to play.
E mo-rap hasn't exactly won awards for its image in its short few years on earth. It quickly got massive and then, just as quickly, became embroiled in scandal. You can tell its artists by their face tattoos, rainbow hairstyles and prescription drug-inspired names; also by their premature deaths (Lil Peep), alleged felonies (Tekashi 6ix9ine) or both (XXXTentacion).