Release Date: Jun 15, 2018
Record label: Top Dawg
Jay Rock's music is consumed by his struggles; he wrestles with the granular details of street life and gangbanging. His clear-eyed accounts of surviving in the California ghettos are far from glamorous. "Struggle" is an operative word in the retelling of his story. When asked why he was the first artist to get signed by Top Dawg CEO Anthony Tiffith, he responded, "Me and him, we come from the same neighborhood; we come from the same struggle," therein lying an unspoken bond.
While he isn't the most popular of all the rappers signed to Top Dawg Entertainment, Jay Rock has always been a standout act. On the team, he's the street rapper with a lot of stories to tell and his music reflects the environment he was raised in - LA's Nickerson Gardens Project. It's been three years since 90059, but two releases from this album - 'King's Dead' (his contribution to the Black Panther soundtrack) and the striking 'WIN' - built up anticipation.