Big Conspiracy arrives after a tumultuous 18 months for J Hus , who has dealt with a fair few issues in-between album releases. He doesn't specifically reference these problems, but his persona on the album plays up to his perception as the anti-hero - brash, violent but often humorous and undeniable likeable. His recent life experience seems also to have matured his worldview, as this album feels far more introspective and controlled than its predecessor.
J Hus' conservative detractors believe he and his music play an outsized role in the UK's so-called knife crisis. In December 2018, the London rapper was sentenced to eight months in prison after being arrested for carrying a knife at a local shopping center, his third arrest for carrying a knife or being involved in knife fights. When he was stabbed in 2015, he was criticized for making gang signs in his hospital bed and glorifying violence.
2019 was far from kind to J Hus. The East London rapper lost his freedom, sentenced to jail after being caught in possession of a knife outside Stratford's Westfield Centre. He also lost his father, the impact of grief leaving a lasting impression on the mental health of an artist who has only just turned 23 years old. At times - put simply - J Hus has not been a well man.