Release Date: May 25, 2018
Record label: Universal
Genre(s): Latin, Latin Pop, Latin Dance, Reggaeton, Trap (Latin)
Second-generation Colombian and second-generation reggatoñero, J Balvin has continually sought creative and commercial expansion in his music. The explosive impact of 2015's chart-topping global crossover "Ginza" was a lead-in to the following year's full-length Energia, whose dazzling array of styles topped the Latin charts and remained there for 99 weeks, helping set the stage for the Luis Fonsi-Daddy Yankee game changer "Despacito." Balvin's and Willy William's "Mi Gente" ended the chart-topping reign of that very single after a 35-week run, topping the charts in two successively released versions -- the one here and the Beyonce remix. The video has amassed nearly two billion views.
On his first trips to America as a precocious teen, Colombia's J Balvin didn't necessarily understand all the words in the pop songs he fell in love with. But he knew how they made him feel, and he's been trying to bottle that feeling with his music ever since. The reggaetónero's global success has dovetailed with the surge of reggaetón's popularity in his home of Medellin, Colombia.