Album Review: Colores by J Balvin

'Colores' is the seventh studio album by the Colombian reggaeton star J Balvin, ten tracks long. With his vibrant energy, unique take on the reggaeton genre and raw talent, anticipation was high for this record. Each track on 'Colores' is based on the colour that J Balvin and his team envisioned whilst listening to the final version of said tracks. J Balvin sets the pace by jumping straight into 'Colores' with a dynamic track 'Amarillo'.

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J Balvin didn't have to drop a concept album. He also didn't have to include with it a series of "guided meditations," or shoot a video for every song on the record. Already well into his global ascent, the Colombian juggernaut could have simply bundled Colores' radio-ready hits and rode out the streaming wave. Yet Balvin has long outpaced that tactic, eschewing his earliest goals of mainstream reggaetón success for something greater.

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After releasing the multi-platinum single "Mi Gente" in 2017 and the full-length Vibras the following year, J Balvin stepped away from his role as one of musica urbana's most sought-after collaborators to become (arguably) its most identifiable artist. Oasis, his 2019 multi-platinum duo outing with Bad Bunny, charted in more than a dozen countries and spent eight weeks as the top Latin album. Balvin released ten consecutive videos that garnered more than a billion views each, becoming only the second artist to do so.

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The Lowdown: Colombian superstar José Álvaro Osorio Balvin, better known as J Balvin, is back with his seventh studio album, Colores. Since globally breaking through in 2017, he has continued to strike while the iron's hot with releases in three consecutive years. As one of reggaeton music's most vibrant characters, he plays off that persona with this color-coded collection.

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