Native To

Album Review of Native To by Is Tropical.

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Native To

Is Tropical

Native To by Is Tropical

Release Date: Jun 13, 2011
Record label: Cooperative Music
Genre(s): Electronic, Pop/Rock, Alternative/Indie Rock, Alternative Pop/Rock

54 Music Critic Score
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Native To - Average, Based on 5 Critics

Drowned In Sound - 60
Based on rating 6/10

This time last year Is Tropical were hot property. In fact scrap that. Rewind to the end of 2009 and even then the mysterious, mask-wearing London trio were starting to carve out a presence on the blogosphere. But fast forward to mid-2011 and the hype has quietened down, despite a steady stream of tracks having been released onto the web.

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New Musical Express (NME) - 60
Based on rating 3/5

Veering between sedated, Klaxons-lite oddball electro numbers (‘The Greeks’), a particular strain of Larrikin Love-esque English eccentricity (‘Clouds’) and the shiny pop sensibilities of Mystery Jets (‘Take My Chances’), Is Tropical’s debut proves itself to be a loveable if a little dated affair. “Any idiot knows that simplicity wins”, intones the aforementioned ‘Take My Chances’ and it’s in the trio’s uncomplicated way with a hummable hook that makes for their greatest strength. But, though Gary Barber’s half-spoken, oh-so-London urchin coo brings a little quirk to proceedings, for the most part ‘Native To’ is a pleasant but not memorable listen.

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Pitchfork - 50
Based on rating 5.0/10

The world of fashion is marked by endless new trends rapidly becoming obsolete, then cycling around again-- that's why it's called fashion. Operating a music label like a fashion line is a dicey proposition-- for every success at merging the two worlds (Fischerspooner, Gaga, Urban Outfitters, Odd Future), there are infinitely more unmemorable attempts. One way to succeed is to stamp your brand on a ton of different things, and count on the fact that the value accrued by the very good outweighs the hits you take from the bad.

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Consequence of Sound - 44
Based on rating C-

Not all debuts are groundbreaking. Some, like British trio Is Tropical‘s Native To, are a pleasant prelude for things to come. Their brand of infectious electronic rock made quite the buzz overseas prior to this stateside debut, thanks in part to Kitsune compilation appearances and opening for a string of European dates with the Klaxons. Native To is an exploration of Is Tropical’s promising capabilities.

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BBC Music
Their review was positive

A hugely entertaining dance-rock romp. Si Hawkins 2011 Masks are definitely the way forward in modern rock and pop. They offer a useful air of mystery (see Karin Dreijer Andersson of The Knife/Fever Ray), and are also useful for snazzy nightclub cameos in major sci-fi movies – (Daft Punk, in Tron: Legacy). While for younger outfits masks will also cover any unsightly blemishes resulting from your hectic late-night rock‘n’roll lifestyle – shades just don’t go far enough.

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