Release Date: Oct 12, 2010
Record label: Nice Music Group
Genre(s): Alternative/Indie Rock, Alternative Pop/Rock
Having found themselves an unsigned band in the wake of their label Sanctuary going into administration, Idlewild took the decision to fund their latest album by asking their fans to pre-order the album. These generous souls received their copies of Post Electric Blues way back in June. While the method of release might have been a venture into the unknown for Idlewild, the musical direction of their new album is not.
The fact that, just over ten years into their recording career, Idlewild have launched their sixth full-length album as a free, fansite-only release must either be an attempt to keep loyal a chronically-receeding fanbase, or a move towards embracing our increasingly-internet-driven times. If it is the latter, it’s a brave, forward thinking move. But if it’s the former, without the standard CD release – although this is expected next month – it could’ve been another nail in the coffin for a band who’ve fallen out of favour with the music-buying public in recent years.
They’ve loosened up, discovered fun – a kind of lift-off, at last. Chris Roberts 2009 With the Sanctuary group folding just as 2007’s Make Another World was released, Idlewild became effectively unsigned. For a band that has often been charmingly out of step with the times over their 14 years of existence, they displayed an impressive topical grasp, asking their fans to fund this seventh album by ordering it upfront.