Release Date: Jul 19, 2019
Record label: Glassnote Entertainment Group
Genre(s): Pop/Rock, Alternative/Indie Rock
Damn, do IDER make themselves easy to love. The London flatmates make for unlikely pop darlings, but in a crowded era of rampant poptimism with its Carly Rae's and K-pop, they've managed to carve out a respectable space for themselves. Emotional Education is sure to increase their stature by leaps and bounds. A supremely assured, instantly addicting debut, it walks the precarious balance beam between earworm and confessional.
A quick glance over the track listing for this debut record from IDER is enough to give you an idea where they're coming from thematically. 'Clinging to the Weekend', 'You've Got Your Whole Life Ahead of You, Baby' and 'Saddest Generation' all seem to hint at different facets of the millennial experience. They're also a touch on-the-nose, and make you wonder exactly how subtly the North London pair will go about deconstructing the nature of the milieu.
Ider's Megan Markwick and Lily Somerville did not go to the Brit school. And yet this duo have produced a debut album full of world-class, homegrown pop. No vast committees of co-writers appear on these credits: this is a record in which two twentysomething women nail the millennial experience with sensitivity and sass, though they do have the added production nous of Rodaidh McDonald (the xx, Sampha) and MyRiot (London Grammar).
The creative energy between this London duo is electric as IDER prepare to present their debut album. The title - 'Emotional Education'- is derived from a song of theirs called 'Saddest Generation'. "Emotional Education is what we give each other," said Lily Somerville, "and what we're going to give you with this album." Big promises, but the band manage to fulfil them with their raw electro-pop tracks.