Release Date: Jan 1, 2011
Record label: Slow Motion Soundz
Review Summary: not the record that taught them to be a business. There’s something instantly grabbing in The ONE… COHESIVE, fourth record of Alabama-native-and-proud duo G-Side. Hearing the record play out, a lot of ST and Clova’s music feels fuelled by simple desire and ambition, by a want for being more than a small hip-hop act and the wish to be recognised as a fully-fledged music symbol.
Last year, Huntsville, Ala., hip-hop duo G-Side took message board buzz and rap blog kudos for 2008's Starshipz and Rocketz and turned it into a mini-movement with the ambitious, worldly, blog-obsessed Huntsville International. The biggest musical export from Huntsville last year, however, was Antoine Dodson and the Gregory Brothers' "The Bed Intruder Song", an embarrassing local news clip turned Internet meme that inexplicably hit the Billboard Hot 100. On The ONE...
G-Side's self-proclaimed place as outcasts in the Southern rap world carries some weight. Aside from the Alabama duo's inherent likeness to that balmy, midsummered ATLiens-era OutKast, G-Side operates on a more conscious tip than much of its modern Southern brethren. As lyricists, Clova and ST 2 Lettaz are both hyperaware of the perils of shooting for fame ("I'm Sorry"), and as the crawling piano of "Y U Mad" attests, their best material doesn't come prepackaged for radio play.