Exploring the two sides to his personality, the Bay Area rapper born Gerald Gillum tackles his duality as G-Eazy on his third effort, The Beautiful & Damned. A double album, the collection chronicles the pitfalls of a hedonistic lifestyle in the limelight, as well as the clichéd behavior that comes with the territory. With production from the likes of the Futuristics, Boi-1da, Dakarai, David Guetta, and others, it's his best-produced and most pop-leaning offering to date, elevated by a stacked roster of guests.
The rollout for G-Eazy’s fifth album The Beautiful & Damned has been nothing less than devilishly designed. The first single “No Limit” was the club-oriented banger that champions current turn-up specialists A$AP Rocky and Cardi B while the second single, “Him & I” featuring his real-life girlfriend Halsey is a clear play to his vast female fan base. His calculated effort at feeding the proverbial “streets” with a raw rap record and then swooping in with a Spotify playlist-friendly love song is a modern textbook one-two punch when it comes to album promotion.
F. Scott Fitzgerald’s 1922 novel The Beautiful and Damned follows socialite Anthony Patch, the heir to a large fortune, through his courtship with aspiring actress Gloria Gilbert. As his prosperity leads to alcoholism, the book explores how hard it is to love selfishly, how partying and drug abuse become escapes from grappling with one’s own flaws.
G-Eazy is a retread of Drake’s depression and Rick Ross’ obsession with hustle, only devoid of humor and from a white guy. Naturally, he’s sold millions of albums. At least Macklemore was cruising through the “Thrift Shop” instead of endlessly stacking his money.
Two years since G-Eazy’s last album and he’s back with more stacks and The Beautiful and Damned.