Do It in the AM

Album Review of Do It in the AM by Frankmusik.

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Do It in the AM

Frankmusik

Do It in the AM by Frankmusik

Release Date: Sep 26, 2011
Record label: Interscope
Genre(s): Electronic, Pop/Rock, Alternative/Indie Rock, Club/Dance, Indie Electronic

50 Music Critic Score
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Do It in the AM - Mediocre, Based on 1 Critics

AllMusic - 50
Based on rating 5/10
50

Following in the footsteps of Natalia Kills, '80s electro-pop revivalist Frankmusik is the latest struggling British act to gain an unlikely career reprieve by upping sticks to Los Angeles and signing with Interscope imprint Cherrytree Records. While this transatlantic deal may provide him with the mainstream breakthrough his 2009 debut, Complete Me, fully deserved, it's also unfortunately smoothed out all the rough edges that made him stand out from his nu-synth counterparts. Indeed, other than the robotic, Depeche Mode-esque "The Fear Inside," and the bouncy, futuristic electro of opener "We Collide," his sophomore album, Do It in the AM, shows very little evidence of his former self-described "Blade Runner pop" sound.

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