Release Date: Mar 11, 2014
Record label: Epic
Genre(s): Electronic, Pop/Rock, Adult Alternative Pop/Rock, Alternative/Indie Rock, Dance-Pop
Since releasing her first single through Neon Gold in 2012, Foxes has, much like her namesake, been one to watch; lurking in the thickets with the occasional mad dash across the mainstream. If you didn’t catch ‘Youth’ featured in Gossip Girl, then it’s almost certain you’ve heard it used to soundtrack Debenhams’ Autumn campaign last year (or played on a continuous loop in store), and while collaborations with Rudimental, Fall Out Boy, and LA-based producer Zedd have all raised her profile, they’ve attracted success in a gradual rather than stratospheric way. Even winning a Grammy for ‘Clarity’ and being on the books with Premier Models, hasn’t propelled Louisa Rose Allen into the glare of overexposure.
Foxes, aka Louisa Rose Allen, is kooky: we know this because, in the video for her first UK Top 10 hit,‘Let Go For Tonight’, she becomes embroiled in an actual cupcake fight. Still, the Southampton starlet’s debut ‘Glorious’ gives good pop. ‘Youth’ and ‘Talking To Ghosts’ do a solid job of impersonating Bat For Lashes minus the art-school trimmings.
Louisa Rose Allen, not to be confused with Lily Rose Allen, is the voice of young Britain. At least she will be if this album does well. Already the recipient of a Grammy at the age of 24, Allen's debut as Foxes is concerned with the mundane trials of young people's lives – unrequited love, going to a nightclub, expressing your true feelings – making them sound like they're scenes from the siege of Troy.
Everything about this debut from Southampton singer-songwriter Louisa Rose Allen, better known as Foxes, strains to be huge. Booming drums evoke cavernous spaces, while fist-pumping choruses on songs such as Let Go for Tonight seem designed to fill them. Allen, 24, won a Grammy with dance producer Zedd for their collaboration, Clarity. Glorious ought to deliver more success.
In the void left by British pop behemoths of recent years – Adele, Emeli Sandé, Jessie J, Ed Sheeran, Ellie Goulding et al. – there seemed to be few contenders ready to step up to the plate and take charge of the situation. So Sheeran and Adele have rumbling mystery projects in the works, but gorramnit, we’re impatient, and we’ve not had our nutritious filling of Top 40 nosh.